GAGGENAU – BRAND CAMPAIGN

To launch Gaggenau’s first brand campaign, we redefined modern luxury, not as excess, but as the ability to recognise true quality. We celebrated those who see beyond the surface. Because those who know the difference, choose Gaggenau.

Credits:

Anomaly Berlin

Justin Fly (CD) Henrik Edelbring (CD), Greg Talbot (Sr CW),  Lorenzo Colnaghi (CW), Reinier Wortman (AD). Produced by WA Productions, directed by Marvin Leuvrey.

Role: Brand Platform Concept, Manifesto, Script Writing.

Brand Manifesto

Key Visual

So now you know, right?