HINGE – DESIGNED TO BE DELETED

To launch Hinge in France, Italy, Spain, and the Netherlands, we worked with existing US brand assets. By re-editing past campaign footage, we built market-specific stories and paired them with sharp, headline-led OOH for maximum impact.

Credits:

Anomaly Berlin

Nadine Nedreboe (CD), Greg Talbot (Sr. CW), Lorenzo Colnaghi (CW), Reinier Wortman (AD).

Role: Copy, Transcreation.

Dine together. Binge together. Delete together.

*Ticket for one. Ticket for two. Delete us. (this ad run in train and tube stations as well as on busses).

*Flirt, casual relationship, a relationship that hasn’t been acknowledged as such yet, a relationship (this uses Dutch dating lingo).

*Say “see you soon”. For real. (this plays on the local Italian insight that daters often say see you later at the end if the night, but don’t mean it). We Italian are the worst!