While big cities slow down, Ruhr offers space, literally, for bold ideas. Our campaign flipped that emptiness into possibility and challenged visionaries to lead where no one’s been.

Scholz & Friends Berlin

Michael Winterhagen (CD), Philipp Siegwardt (CD), Lorenzo Colnaghi (CW), Reinier Wortman (AD).

Role: Concept, Script Writing.

*Everything is possible in places where things haven’t happened yet.