Zalando

For the Berlin Marathon 2025, we created Zaland0’s platform campaign around one idea: running isn’t just about what you give, it’s about what you get back. A 360° campaign celebrating running as a human, expressive space, told through real insights and creators. My last mile with Anomaly Berlin.

Credits:

Anomaly Berlin

Greg Talbot (CD), Karin Reineke (CD), Lina Rode (CD), Lorenzo Colnaghi (CW), Reinier Wortman (AD), Theresa Kaussner (AD).

Role: Concept, Copy, Script Writing.

Key Visuals

The OOH campaign continued beyond the marathon month, championing the everyday moments of runners.

This campaign got me into running. But then I gave up and went to padel instead.