Barclays – becky

the chatbot that helps you cut your wants into needs.

Insight:
78% of Brits impulsively purchase online and many feel remorse after shopping.
Idea:
A chatbot a chatbot extension of Barclays’ app that intervenes in users’ shopping and guides them to valuable investments.

Credits:

Harrison Hecht (AD), Lorenzo Colnaghi (CW), Rohil Borole (AD), Sarah Buggle (CD)

Awards:

D&AD New Blood Awards 2020 – Wood Pencil
Miami Ad School Best of Show – Silver