THE LAST PRISONER PROJECT – FREEDOM GRAMS
WHAT GOT THEM IN PRISON CAN NOW GET THEM OUT.
Problem
Thousands of people in the U.S. are still incarcerated for what now can be legally bought: cannabis.
Idea
Freedom Grams, a cannabis brand that comes in the exact amounts that people are still in prison for, with all the proceeds going towards ending cannabis injustice.
Credits:
Serviceplan Germany
Franz Röppischer (ECD), Lorenz Langgartner (ECD), Saurabh Kakade (Creative Lead), Eduardo Álvarez Lucas (AD), Sandra Valencia (CW), Shruthi Subramanian (Jr CW), Kai West Schlosser (Jr AD), Rohil Borole (Jr AD), Lorenzo Colnaghi (Creative Intern), Reinier Wortman (Creative Intern).