AROYA – FREEDOM GRAMS

Thousands of people are still incarcerated in the U.S. for what can now be legally bought: cannabis. So we launched Freedom Grams, a cannabis brand that comes in the exact amounts that people are still in prison for,
with all the proceeds going towards ending cannabis injustice.

Credits:

Serviceplan Germany

Franz Röppischer (ECD), Lorenz Langgartner (ECD), Saurabh Kakade (Creative Lead), Eduardo Álvarez Lucas (AD), Sandra Valencia (CW), Shruthi Subramanian (Jr CW), Kai West Schlosser (Jr AD), Rohil Borole (Jr AD), Lorenzo Colnaghi (Creative Intern), Reinier Wortman (Creative Intern).

Role: Concept, Copy.

BTS

When I said I’m a father of 10 plants, I didn’t specifcy which kind.

AROYA – FREEDOM GRAMS

Thousands of people are still incarcerated in the U.S. for what can now be legally bought: cannabis. So we launched Freedom Grams, a cannabis brand that comes in the exact amounts that people are still in prison for, with all the proceeds going towards ending cannabis injustice.

Credits:

Thousands of people are still incarcerated in the U.S. for what can now be legally bought: cannabis. So we launched Freedom Grams, a cannabis brand that comes in the exact amounts that people are still in prison for,
with all the proceeds going towards ending cannabis injustice.