DOCTORS WITHOUT BORDERS – BLOOD FOR BLOOD
Turning blood into a currency to buy rare in-game items.
Insight:
The pandemic reduced the number of blood donors and increased the number of gamers, who like to spend up to hundreds of euros for rare virtual collectables.
Idea:
Launch the first digital marketplace where gamers can trade their blood for in-game weapons. The rarer their blood, the rarer the item.
Credits:
