Beyond ads, I build brands that need original thinking, sharp concepts, and a strong creative backbone. Whether it’s bedsheets, memes, fashion, or games, if it needs a story, I’m in.
TEDX ROMA 2024
Copywriter [2023-2024]
To help build excitement around the TEDxRome event themed “Time,” we came up with a simple but powerful idea: Faces of Time. The thought was that how we spend our time shapes who we are, and you can actually see that story on our faces. So we created a series of portraits that capture those unique stories here.
DALFILO
Head of Communication [2020-2021]
I was part of a five-person Italian team that gave the middleman the middle finger in the bedsheet industry. As Head of Communication, I shaped the brand’s tone of voice, crafted its payoff, and handled messaging across all CRM touchpoints. From the website copy to the thank-you notes tucked in the packaging, I helped the startup find its voice from day one. Mostly in Italian, mi scusi. Today, it’s a thriving business. Take a look here.
R3UNITE
Creative Strategist & Copywriter [2020-2021]
A company that reunites streetwear with worth wearing causes. A platform that crowdfunds social and environmental projects through garments. A disruptive concept I couldn’t say no to. I crafted the brand’s tone of voice, all the b2b and b2c communication and its payoff. Although the project was discountinued you can still read something here.
ADDICTIVE
Podcast Writer [2022-2023]
Suprised by the fact there’s not much Italian content about international advertising, my friend & art director Hila and I launched Addictive: a weekly YouTube podcast that summarises the best campaigns of the week. A fun way to keep myself always up to date. Currently on PAUSE, but who knows?
THE BALLAD SINGER
Communication and Social Media Manager [2017-2018]
Italy’s most crowdfunded game to date. As part of a four-person team, I led the social media content, advertising, and the Kickstarter campaign, from concept to launch. We raised 35.000 € for a game that wasn’t made yet. A scam? No. A visual novel that you can still grab on Steam.
RELABEL
Creative [2025]
New startup in the making. Coming soon!
MIAMI MEME SCHOOL
Admin & Founder [2020-2022]
People read what interests them, and usually it’s a meme. Created for fun during the 1st lockdown, Miami Meme School is now an unfiltered voice about M.AD loved by students and a bit less by the school directors. I’ve come up with weekly memes since 2 years lol.