GERMAN MINISTRY OF TRANSPORTATION – NO ANSWER
NOT BEING ABLE TO ANSWER A PHONE CALL SHOULDN’T TURN INTO A THRILLER.
Problem
Our digitally connected society pressures people to be always reachable, even at the wheel, putting who texts while driving at 50 % higher risk to be involved in an accident.
Idea
Create a thriller movie that shows the absurdity of expecting always to get an answer on the phone and normalising to not be reachable especially when driving.
Credits:
Scholz & Friends Berlin
Michael Winterhagen (ECD), Philipp Siegwardt (Creative Director), Francesca Montrucchio (Senior Art Director), Chiara Astuti (Senior Art Director), Lorenzo Colnaghi (Copywriter), Reinier Wortman (Art Director)
Produced by Anorak Film and Directed by Francois Rousselet.