KEY4life – keywords

WHEN NOBODY ADVOCATES FOR THE YOUTHS, THEIR STORIES WILL.

Insight:
More than 60% of British media portrays teenagers as victims or perpetrators of crime, depriving the youths of empowering stories.
Idea:
Turning crime-related words into positive actions of young people who turned around their lives to reframe the narrative around the UK youths.

Credits:

Ali Haider (AD), Javier Granados (CW), Lorenzo Colnaghi (CW), Rohil Borole (AD), Yamen Ibrahim (AD), Alex Ohannessian (Mentor)