BUDWEISER – YOUR FIRST BUD

USING YOUR DAD’S FAVORITE BEER TO CONNECT WITH HIM.

Insight:
25% of young adults struggle to connect with their dads because they bottle up their emotions.
Idea
Place questions under the beer caps to help young adults open up a conversation with their dads.

Credits:

Hila Narducci (AD), Lorenzo Colnaghi (CW), Sandra Valencia (Mentor), Christopher McKee (Mentor)

Awards:

The Young Ones 2021 – Merit